What are the advantages of certifying your product with the Blue Angel?
90% brand awareness
Surveys conducted by the German Environment Agency show that the Blue Angel is a highly recognised brand and 90 percent of people are aware of it. 23 percent of consumers admit that the ecolabel has an influence on their purchasing decisions.
(Source: Umweltbewusstseinsstudie (Study on Environmental Awareness))
The ecolabel for your product range
No other label in the non-food sector covers such a wide range of products and services as the Blue Angel. It is awarded in product segments such as washing detergents and cleaning agents, sanitary papers, paper and stationary items and building products.
Demanding and recognised standards
The Blue Angel only certifies the best products in a particular product group. The criteria are developed by the German Environment Agency on a scientific basis. The consumer information portal “Siegelklarheit” (Label Transparency) has also given the Blue Angel a rating of “very good”.
Transparency and independence
The Blue Angel is a Type I environmental label according to DIN EN ISO 14024. This means that it fulfils the highest standards with respect to the quality and relevance of the criteria, as well as the independence, control and transparency of the processes for developing and awarding the label. The portal “Siegelklarheit” (Label Transparency) operated by the German federal government has also given the Blue Angel a rating of “very good”.
The Blue Angel has numerous ambassadors
The Blue Angel is promoted and supported by environmental and business associations, consumer advice centres, environmental consultants in local authorities, sustainability portals and many other stakeholders who are committed to the idea of sustainability. Its ambassadors also include the 1,600 companies who use the Blue Angel.
Internationally recognised
The good international reputation of the German government’s environmental policy and the positioning of the Blue Angel as an “Ecolabel made in Germany” also help companies to sell products with environmental benefits on foreign markets.
Competitive advantage in procurement and B2B business
The Blue Angel is also an important decision-making criterion in the areas of public procurement and B2B business (www.beschaffung-info.de).
What are the requirements for certification?
You can find a summary of the criteria that your product or service has to comply with for certification with the Blue Angel in the corresponding fact sheet, as well as detailed information in the relevant Basic Award Criteria. You can find this information here: Basic Award Criteria | Blue Angel
If you have any questions or require further information, please give us a call or write to us via e-mail. We'll be pleased to speak to you personally or to arrange an appointment for a consultation via telephone or video conference.
Series of interviews “3 questions for...”
Present your products in the product information section
Licence holders are able to add and update information on the Blue Angel website to present their products and services that have been awarded the ecolabel at no additional cost. In the following video, we explain how you can best take advantage of this opportunity to present your product data.
We’ll be delighted to provide you with advice and share our expertise
